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sa360-conversions-and-reporting-api

Query Google Search Ads 360 conversion data using Reporting API v0 and SAQL.

1|Updated Jun 24, 2026
Search Tags:#performance analysis#conversion tracking#SA360#Reporting API v0#SAQL
One-click install
npx skills add https://github.com/scumunna/programmatic-skills --skill sa360-conversions-and-reporting-api
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: sa360-conversions-and-reporting-api
Source: https://github.com/scumunna/programmatic-skills/tree/main/skills/sa360-conversions-and-reporting-api
Command: npx skills add https://github.com/scumunna/programmatic-skills --skill sa360-conversions-and-reporting-api

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-auth, google-api-python-client, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This skill addresses the complexity and nuances of conversion tracking and reporting in Google Search Ads 360, providing a guide to using the API v0 and SAQL for accurate data retrieval and analysis.

Core Features & Use Cases

  • Conversion Tracking: Understand how Floodlight, Google Ads conversion actions, and GA4 conversions are tracked in SA360.
  • Data Extraction: Retrieve performance data using the Reporting API v0 with SAQL queries.
  • Use Case: For a trader trying to optimize campaigns in SA360, this skill provides the knowledge to correctly attribute and report on conversions from various sources.

Quick Start

Run the query 'SELECT campaign.id, campaign.name, segments.date, metrics.conversions FROM campaign WHERE segments.date DURING LAST_30_DAYS' to retrieve last 30 days' campaign conversions.

Frequently Asked Questions about sa360-conversions-and-reporting-api

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I query SA360 conversion data using the Reporting API v0?▼

SA360 tracks Floodlight activities, Google Ads conversion actions, and GA4 conversions. Understanding these distinct conversion sources is necessary to correctly attribute and report on performance data retrieved via the Reporting API v0.

How do I retrieve campaign performance metrics from SA360 for the last 30 days?▼

Retrieve campaign performance metrics by running a SAQL query selecting campaign ID, name, date segments, and conversions where the date segment falls DURING LAST_30_DAYS. This extracts targeted conversion data directly through the API v0 endpoint.

Do I need SAQL knowledge to extract Search Ads 360 reporting data?▼

Yes, this approach requires Python dependencies including google-auth for authentication and google-api-python-client for establishing the connection. You need these libraries configured to programmatically access the SA360 Reporting API v0 endpoints.

What is the best way to attribute conversions from various sources in SA360?▼

The best way to attribute conversions is by using SAQL queries within the Reporting API v0 to differentiate between Floodlight, Google Ads, and GA4 sources. This ensures accurate data retrieval and performance analysis for campaign optimization.

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