saas-audience-research
CommunityFast, actionable audience insights for SaaS.
Marketing & Sales#saas#customer-interviews#influencers#icp#audience-research#community-mining#media-mapping
Authorjonbishop1
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Audience research is essential for SaaS products but historically ad-hoc and time-consuming. This skill provides a structured, repeatable framework to understand your target customers, capture the exact language they use, identify where they hang out online, and uncover buying triggers and objections.
Core Features & Use Cases
- First-party research: conduct customer interviews, onboarding feedback, and micro-surveys to surface problem language, activation blockers, and buying criteria.
- Third-party research: perform community mining (Reddit, forums, Discord/Slack), influencer identification, and media mapping to understand channels and reach.
- ICP development and messaging: synthesize findings into a minimum viable ICP, language bank, and positioning for marketing and product.
- Actionable templates: turn research into prioritized product and marketing actions, with cadences by stage (pre-launch, post-launch).
- JTBD and segmentation: apply Jobs To Be Done and segmentation to align product and messaging with real customer jobs.
Quick Start
Input your latest interview notes and community signals and ask for an ICP, language bank, and prioritized actions.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: saas-audience-research Download link: https://github.com/jonbishop1/saasmarketingskills/archive/main.zip#saas-audience-research Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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