sales-research

Analyze company websites and external sources to generate structured sales research reports.

1.0k|319|Updated Mar 10, 2026
One-click install
npx skills add https://github.com/zubair-trabzada/ai-sales-team-claude --skill sales-research-zubair-trabzada
Or copy as Structured Prompt for Agent
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Skill: sales-research
Source: https://github.com/zubair-trabzada/ai-sales-team-claude/tree/main/skills/sales-research
Command: npx skills add https://github.com/zubair-trabzada/ai-sales-team-claude --skill sales-research-zubair-trabzada

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill automates the comprehensive research of a prospect company, providing deep insights into their business, financials, and market position to inform sales strategies.

Core Features & Use Cases

  • Website Analysis: Scans key company pages for critical information.
  • Web Research: Utilizes search engines for external data validation and enrichment.
  • Data Synthesis: Consolidates findings across 8 key dimensions into a structured report.
  • Company Fit Scoring: Assesses the prospect's suitability based on size, industry, growth, tech, and budget.
  • Use Case: Before reaching out to a new enterprise lead, use /sales research https://example.com to understand their business model, identify potential pain points, and gauge their readiness to buy.

Quick Start

Research the company at https://example.com and save the findings to COMPANY-RESEARCH.md.

Frequently Asked Questions about sales-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate prospect intelligence and company research before a sales outreach?

Automate prospect intelligence by scanning the prospect's website and external web sources to synthesize company overview, leadership, funding, and market position into a structured report. This generates a Company Fit Score and highlights readiness to buy.

What is firmographics and how does it factor into lead qualification?

Firmographics are company-specific attributes like size, industry, and growth. This company research process analyzes these dimensions to calculate a Company Fit Score, assessing lead qualification and prospect suitability for your sales strategy.

Can I use website analysis for B2B lead qualification and identifying pain points?

Yes, website analysis scans key company pages to identify business models, product details, and culture. This validates external data and highlights strengths, risks, and key insights to accurately inform B2B lead qualification.

What's the best way to generate a structured sales enablement report from a company URL?

Generate a structured sales enablement report by analyzing a company URL and extracting data across eight key dimensions including business model, tech, and budget. It consolidates findings into a markdown file highlighting key insights and fit scoring.

How does market analysis work when researching a prospect's business model and funding?

Market analysis works by utilizing search engines for external data validation and enrichment. It identifies recent developments, financials, and market position, consolidating these findings to reveal the prospect's business model and funding status.

Does this company research approach work without external dependencies or APIs?

Yes, this automated company research approach operates without external dependencies. It uses built-in scripts and references to scan website content and search engines directly, synthesizing prospect intelligence and fit scores independently.