scrollclaw-persona

What problem does it solve?

It turns scattered brand inputs and competitor reviews into conversion-focused UGC messaging by extracting and reusing exact customer language, then converting that language into an approval-ready, format-enforced persona script.

Core Features & Use Cases

• 60-minute persona research from real reviews: mines competitor reviews for exact phrases (pain, frustration, hope, transformation) to drive script specificity rather than generic marketing copy.
• Creator profile creation and voice calibration: generates campaign-specific creator profiles and aligns writing to the creator’s script voice calibration.
• Format selection and shot-by-shot script mapping: selects the correct UGC format (e.g., Talking Head, Hook Face + Demo, Podcast Clip) and writes a script that explicitly maps to the required visual beats with [A-ROLL] and [B-ROLL] tags.
• Brand memory integration: reads optional brand voice/positioning/audience and campaign brief files; writes persona research, creator profiles, and an approved script into the workspace.

Quick Start

Use scrollclaw-persona to write an approved UGC script for your campaign by providing your campaign brief and telling it which UGC format you want to make.