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TheMattBerman
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scrollclaw-persona

Mine competitor reviews for customer language and generate format-enforced UGC scripts.

68|15|Updated Mar 24, 2026
Search Tags:#brand voice#scriptwriting#marketing copy#ugc#persona research#customer language#format enforcement
One-click install
npx skills add https://github.com/TheMattBerman/scrollclaw --skill scrollclaw-persona
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: scrollclaw-persona
Source: https://github.com/TheMattBerman/scrollclaw/tree/main/persona
Command: npx skills add https://github.com/TheMattBerman/scrollclaw --skill scrollclaw-persona

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

It turns scattered brand inputs and competitor reviews into conversion-focused UGC messaging by extracting and reusing exact customer language, then converting that language into an approval-ready, format-enforced persona script.

Core Features & Use Cases

  • 60-minute persona research from real reviews: mines competitor reviews for exact phrases (pain, frustration, hope, transformation) to drive script specificity rather than generic marketing copy.
  • Creator profile creation and voice calibration: generates campaign-specific creator profiles and aligns writing to the creator’s script voice calibration.
  • Format selection and shot-by-shot script mapping: selects the correct UGC format (e.g., Talking Head, Hook Face + Demo, Podcast Clip) and writes a script that explicitly maps to the required visual beats with [A-ROLL] and [B-ROLL] tags.
  • Brand memory integration: reads optional brand voice/positioning/audience and campaign brief files; writes persona research, creator profiles, and an approved script into the workspace.

Quick Start

Use scrollclaw-persona to write an approved UGC script for your campaign by providing your campaign brief and telling it which UGC format you want to make.

Frequently Asked Questions about scrollclaw-persona

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write UGC scripts using real customer language from competitor reviews?▼

To write UGC scripts using real customer language, you can mine competitor reviews for exact phrases regarding pain and transformation, then map that language into a format-enforced shot breakdown with visual tags.

How do you create a shot-by-shot breakdown for a Talking Head UGC video?▼

Creating a shot-by-shot breakdown for a Talking Head UGC video involves selecting the format and mapping the script to required visual beats using explicit [A-ROLL] and [B-ROLL] tags for an approval-ready structure.

What is the best way to calibrate a creator profile for a specific marketing campaign?▼

The best way to calibrate a creator profile for a specific marketing campaign is to generate campaign-specific profiles and align the writing to the creator’s script voice calibration using brand memory inputs.

Can I use competitor review phrases directly in marketing copy for UGC ads?▼

Yes, you can use competitor review phrases directly in marketing copy for UGC ads by extracting exact customer language regarding frustration and hope to drive script specificity rather than relying on generic messaging.

Do I need a campaign brief to generate a UGC persona script?▼

You need to provide a campaign brief and specify the desired UGC format to generate an approval-ready script, as the process reads optional brand voice and positioning files to enforce segment mapping.

What UGC video formats are supported for script segment mapping?▼

Supported UGC video formats for script segment mapping include Talking Head, Hook Face + Demo, and Podcast Clip, allowing transformations tailored to specific visual beats and campaign messaging requirements.

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