search-ad-keyword-architect

Generate keyword architectures for paid search campaigns from competitor and site analysis.

1.1k|200|Updated Mar 2, 2026
One-click install
npx skills add https://github.com/athina-ai/goose-skills --skill search-ad-keyword-architect
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: search-ad-keyword-architect
Source: https://github.com/athina-ai/goose-skills/tree/main/skills/composites/search-ad-keyword-architect
Command: npx skills add https://github.com/athina-ai/goose-skills --skill search-ad-keyword-architect

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires seo-domain-analyzer, review-scraper, reddit-scraper, hacker-news-scraper, site-content-catalog, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill tackles the common pitfall of wasted ad spend due to poor keyword strategy by building a comprehensive, organized keyword architecture for paid search campaigns.

Core Features & Use Cases

  • Deep Keyword Research: Mines keywords from competitor SEO, reviews, community discussions, and your own site content.
  • Strategic Organization: Maps keywords to funnel stages (Problem-aware, Solution-aware, Product-aware, Most-aware) and classifies intent (Transactional, Commercial, Informational, Navigational).
  • Competitive Analysis: Assesses keyword competition tiers and recommends match types and bidding strategies.
  • Negative Keyword Planning: Generates campaign and ad group-level negative keyword lists.
  • Use Case: Before launching a Google Ads campaign for a new SaaS product, use this Skill to generate a structured keyword list that targets high-intent users at different stages of their buying journey, ensuring efficient budget allocation.

Quick Start

Use the search ad keyword architect skill to build a keyword strategy for a new Google Ads campaign targeting 'AI writing tools'.

Frequently Asked Questions about search-ad-keyword-architect

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a paid search keyword architecture for Google Ads?

To build a paid search keyword architecture, you need to mine keywords from competitor SEO, user reviews, community discussions, and site content, then map them to funnel stages and intent levels. This organizes keywords by competitive density and recommends match types.

Why does my Google Ads campaign waste budget without negative keyword planning?

Google Ads campaigns waste budget without negative keyword planning because ads trigger irrelevant queries. Generating campaign and ad group-level negative keyword lists prevents budget waste by filtering out non-converting search terms.

What's the best way to group keywords by funnel stage for PPC strategy?

The best way to group keywords by funnel stage for PPC strategy is to classify intent into Problem-aware, Solution-aware, Product-aware, and Most-aware categories. This strategic organization aligns bidding strategies with the user's buying journey.

Can I use competitor SEO and Reddit discussions for keyword research?

Yes, you can use competitor SEO and Reddit discussions for keyword research by scraping community terminology and competitor domain data. This mines actual user language to capture high-intent terms often missed by standard keyword tools.

Does this keyword strategy approach match keywords to specific intent types?

Yes, this keyword strategy approach matches keywords to specific intent types by classifying them as Transactional, Commercial, Informational, or Navigational. This classification assesses competitive tiers to recommend precise match types.

When do I need to analyze competitor SEO before launching a paid search campaign?

You need to analyze competitor SEO before launching a paid search campaign for new products to ensure efficient budget allocation. This deep keyword research targets high-intent users at different funnel stages, preventing wasted ad spend.