search-term-branded

Classify Google Ads search terms into brand, competitor, and generic categories.

17|5|Updated Jun 25, 2026

Search Tags:#classification #marketing-analytics #google-ads #ppc #brand-protection #search-terms

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill search-term-branded

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: search-term-branded
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/search-terms/classifier/branded
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill search-term-branded

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the challenge of identifying whether Google Ads search terms are brand-related, competitor-focused, or generic, while simultaneously detecting if brand-intent traffic is being incorrectly captured by non-brand campaigns.

Core Features & Use Cases

Brand Classification: Automatically categorizes search terms into brand, competitor, or generic classes using fuzzy matching for brand terms and exact matching for competitors.
Leakage Detection: Flags instances where brand-related terms are served by non-brand campaigns, helping to optimize budget allocation and brand protection.
Use Case: Use this to audit your search terms report to ensure your brand campaign is effectively containing your own brand traffic and to identify which competitors are appearing in your search queries.

Quick Start

Run the search-term-branded skill to classify the search terms report and identify any brand leakage in the current Google Ads account.

Frequently Asked Questions about search-term-branded

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I classify Google Ads search terms into brand, competitor, and generic categories?▼

To classify Google Ads search terms, you can use deterministic classification with fuzzy matching for brand terms and exact matching for competitors, requiring a search terms report and account-specific lexicons to categorize queries accurately.

What is brand leakage in Google Ads and how do I detect it?▼

Brand leakage occurs when brand-related search terms are served by non-brand campaigns, which you can detect by auditing your search terms report to flag instances where brand-intent traffic is incorrectly captured outside your brand campaign structure.

Do I need a specific brand and competitor lexicon to audit search terms?▼

Yes, classifying search terms and detecting brand containment leaks requires access to account-specific brand and competitor lexicons, along with your search terms report, to perform deterministic classification of your Google Ads traffic.

Can I use search term classification for campaign structure optimization?▼

Search term classification supports campaign structure optimization by categorizing queries into brand, competitor, and generic classes, helping you identify budget allocation issues and ensure your brand campaign contains your own brand traffic.

What's the best way to identify competitor search queries appearing in my Google Ads account?▼

Auditing your search terms report with exact matching against your competitor lexicon identifies which competitor terms are appearing in your search queries, allowing you to adjust targeting and protect your brand traffic allocation.

Why does my non-brand campaign capture brand-intent traffic?▼

Non-brand campaigns capture brand-intent traffic when brand search terms are served outside the brand campaign, causing brand leakage that you can identify by flagging mismatched query-to-campaign mappings in your search terms report.