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search-terms-audit-run

Performs an end-to-end audit of Google Ads search terms and deploys a Porter Metrics dashboard.

17|5|Updated Jun 25, 2026
Search Tags:#audit#reporting#performance analysis#google ads#search terms#porter metrics
One-click install
npx skills add https://github.com/portermetricsample/marketing-skills --skill search-terms-audit-run
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: search-terms-audit-run
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/search-terms/run
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill search-terms-audit-run

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill eliminates the manual, error-prone process of auditing thousands of search terms, ensuring comprehensive performance analysis and professional reporting without sampling bias.

Core Features & Use Cases

  • Full-Scale Analysis: Processes every search term in a given period to ensure accurate cost and performance insights.
  • Automated Reporting: Generates and deploys a hosted, professional Porter Metrics dashboard directly from account data.
  • Use Case: Use this to perform a deep-dive audit on a high-spend Google Ads account, identifying wasted spend and optimization opportunities, and instantly sharing the findings as a live-fetch report with stakeholders.

Quick Start

Run the search terms audit for the account named Acme Corp and publish the results to a new Porter dashboard.

Frequently Asked Questions about search-terms-audit-run

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate a Google Ads search terms audit without data sampling?▼

Use a Google Ads search terms audit to perform a deep-dive on high-spend accounts, identifying wasted spend and optimization opportunities. It deploys live-fetch reports to instantly share findings with stakeholders.

Can I generate automated reporting for Google Ads search terms?▼

Generate professional automated reporting for search terms by deploying a hosted Porter Metrics dashboard directly from account data. This instantly shares live-fetch findings with stakeholders for high-spend budget optimization.

Do I need the Porter Metrics MCP to run a search terms performance analysis?▼

Yes, you need the Porter Metrics MCP to execute data queries, perform account-level analysis, and manage report deployment during a search terms audit. This integration enables the end-to-end performance analysis workflow.

What is a full-scale Google Ads search terms audit?▼

A full-scale search terms audit processes every search term in a given period to ensure accurate cost and performance insights. It runs classification and performance engines to identify wasted spend and optimization opportunities.

When should I use an automated search terms audit for budget optimization?▼

Use a Google Ads search terms audit to perform a deep-dive on high-spend accounts, identifying wasted spend and optimization opportunities. It deploys live-fetch reports to instantly share findings with stakeholders.

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