What problem does it solve?
Local businesses struggle to appear prominently in map pack results and AI-driven local search because their Google Business Profile signals, reviews, NAP consistency, citations, and local schema are often incomplete or inconsistent.
Core Features & Use Cases
- GBP optimization guidance: Diagnose Google Business Profile integration, category alignment, posts, photos/video presence, and business-hours visibility on the website.
- Reviews & reputation health: Assess review volume, rating, recency/velocity indicators, and owner-response patterns, including industry-specific response considerations.
- Local on-page SEO & multi-location readiness: Verify city/service intent in title and H1, ensure visible NAP, flag doorway-location risks, and evaluate location-page uniqueness and internal linking architecture.
- NAP consistency & citation checks: Compare NAP across page HTML, LocalBusiness schema, and GBP-derived signals; check for Tier 1 directory presence and relevant platforms.
- Local schema markup: Validate LocalBusiness/local subtype usage, required JSON-LD properties, and recommended fields that improve machine readability for rich results.
- Local authority signals: Identify locally relevant authority indicators such as chamber/BBB/local news mentions and “best of” style visibility drivers for AI citations.
Quick Start
Run the seo-local skill against your business landing page URL to receive a structured local SEO audit with prioritized fixes for GBP, reviews, NAP, citations, and local schema.