What problem does it solve?
Local SEO audits help you identify why a business is not ranking well in local search and map-pack results by checking GBP optimization, NAP consistency, citation health, review signals, local schema, and location page quality.
Core Features & Use Cases
- Business type detection (Brick-and-mortar vs SAB vs Hybrid) to apply the right checks and avoid false positives.
- GBP optimization audit covering category alignment, embedded signals, photos/video evidence, hours visibility, link strategy, and local pack feature readiness.
- Reviews & reputation assessment including count thresholds, rating quality, recency indicators, and owner-response considerations.
- NAP consistency & citation checks comparing page HTML vs LocalBusiness schema and recommending Tier 1/industry directory improvements.
- Local schema markup validation for correct LocalBusiness subtype patterns and recommended JSON-LD properties.
- Location page quality scoring for multi-location sites, including uniqueness and doorway-page risk, plus store-locator guidance.
- Actionable prioritized output with a scored dimension breakdown and top 10 fixes by impact.
Quick Start
Run the seo-local skill with your business website URL to generate a Local SEO Analysis report.