seo-local

Analyzes a business website for Local SEO readiness across GBP, reviews, NAP, citations, and schema.

8|5|Updated Feb 18, 2026
One-click install
npx skills add https://github.com/shenxingy/Clade --skill seo-local-shenxingy
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: seo-local
Source: https://github.com/shenxingy/Clade/tree/main/configs/skills/seo-local
Command: npx skills add https://github.com/shenxingy/Clade --skill seo-local-shenxingy

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Local businesses need higher visibility in the map pack and local search, but they often have weak or inconsistent signals across Google Business Profile, reviews, citations, on-page SEO, and local schema.

Core Features & Use Cases

  • GBP + local pack signal audit: Identifies missing or mismatched Google Business Profile integration such as category fit, embed/review widget presence, posts/photos/video/Q&A patterns, and business-hours visibility.
  • Reviews & reputation health check: Evaluates review count, star rating, recency/velocity indicators, owner response patterns, and schema signals like aggregateRating.
  • Local on-page + NAP + citations validation: Checks for visible NAP (page vs schema), citation presence on key directories, and detects NAP discrepancies.
  • Local schema markup readiness: Verifies LocalBusiness or industry-specific schema subtypes, required/recommended JSON-LD fields, and multi-location schema hygiene.
  • Industry + business-type aware recommendations: Detects brick-and-mortar vs SAB vs hybrid and routes to vertical-specific guidance (e.g., healthcare, legal, home services, real estate, automotive, restaurant).

Quick Start

Ask an AI to run local SEO analysis for your website URL to receive a prioritized score and an actionable checklist for improving your Google Business Profile, reviews, NAP/citations, and local schema.

Frequently Asked Questions about seo-local

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a local SEO analysis for my business website?

A local SEO audit checks your business website for Google Business Profile integration, review reputation, NAP consistency, citation presence, and local schema markup. It generates a structured score breakdown with prioritized actions to improve map pack ranking.

What is NAP consistency and how does it affect local search rankings?

NAP consistency means your business Name, Address, and Phone number match exactly across your website, schema markup, and local citations. This validation detects discrepancies between visible page data and local business schema to protect map pack ranking signals.

How do I optimize Google Business Profile signals for a service-area business?

Optimizing Google Business Profile signals for a service-area business involves auditing category fit, business hours visibility, and engagement patterns like posts, photos, videos, and Q&A. The analysis detects SAB and hybrid models to route vertical-specific guidance.

Does local schema JSON-LD markup impact map pack ranking?

Local schema JSON-LD markup impacts ranking by structuring LocalBusiness subtypes, required fields, and multi-location schema hygiene. This validates business data for search engines, directly supporting map pack ranking and local search visibility.

Can I audit local SEO for multiple business locations?

You can audit local SEO for multi-location scenarios by validating multi-location schema markup hygiene and NAP consistency. The analysis applies industry-vertical checks for brick-and-mortar, service-area, hybrid, and multi-location business structures.

What are the limitations of a local SEO audit without live map pack data?

Without real-time local pack or external datasets, the audit cannot verify live ranking positions or external citation accuracy. It explicitly states these limitations and focuses on assessing on-page local optimization, schema readiness, and GBP signal strength.