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social-listening

Monitor social media mentions to track brand sentiment and emerging issues.

145|28|Updated Jan 31, 2026
Search Tags:#social media#sentiment analysis#competitor analysis#brand monitoring#online reputation#crisis detection
One-click install
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill social-listening-guia-matthieu
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: social-listening
Source: https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/crisis/social-listening
Command: npx skills add https://github.com/guia-matthieu/clawfu-skills --skill social-listening-guia-matthieu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you systematically monitor social media and online conversations to track brand sentiment, identify emerging issues, and spot opportunities before they escalate.

Core Features & Use Cases

  • Brand Health Monitoring: Keep a pulse on public perception of your brand.
  • Crisis Early Warning: Detect potential PR crises as they begin to form.
  • Competitor Tracking: Understand what's being said about your competitors.
  • Use Case: A B2B SaaS company can use this skill to monitor mentions of their brand, competitors (Asana, Monday, Notion), and new AI features across platforms like Twitter, LinkedIn, and Reddit to gauge market reception and identify potential issues.

Quick Start

Define a social listening strategy for your company, including brand keywords, competitor keywords, and crisis keywords.

Frequently Asked Questions about social-listening

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I track brand sentiment and monitor online reputation across social media?▼

Social listening helps track brand sentiment by monitoring online mentions and conversation trends, requiring you to define monitoring scope, build a keyword matrix, and set up alerts to systematically analyze public perception.

What is the best way to detect a PR crisis early using social media monitoring?▼

Social listening detects potential PR crises early by monitoring online mentions and identifying emerging issues as they form, allowing you to spot conversation trends and act before issues escalate.

How do I set up a social listening strategy for competitor analysis?▼

Set up a competitor analysis strategy by defining your monitoring scope and building a keyword matrix that includes competitor keywords, then analyze social media findings to understand competitor perception and market reception.

Can I use this skill to gather customer insights for a B2B SaaS company?▼

Yes, a B2B SaaS company can gather customer insights by monitoring mentions of their brand, competitors, and features across platforms like Twitter, LinkedIn, and Reddit to gauge market reception and identify issues.

Do I need to define a keyword matrix before starting brand health monitoring?▼

Yes, defining a monitoring scope and building a keyword matrix are required prerequisites before starting brand health monitoring, as these steps systematically track brand sentiment and spot conversation trends.

When should I not rely on social listening for online reputation tracking?▼

You should not rely on social listening if you cannot define a monitoring scope or build a keyword matrix, as tracking online reputation requires structured keyword tracking to analyze findings and detect sentiment.

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