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storybrand-messaging

Generates and scores brand messaging using the StoryBrand SB7 narrative framework.

Updated Jul 8, 2026
Search Tags:#marketing#positioning#copywriting#storybrand#one-liner#brand messaging#sb7 framework
One-click install
npx skills add https://github.com/HafidJoss/Lummy --skill storybrand-messaging-hafidjoss
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: storybrand-messaging
Source: https://github.com/HafidJoss/Lummy/tree/main/agent/skills/storybrand-messaging
Command: npx skills add https://github.com/HafidJoss/Lummy --skill storybrand-messaging-hafidjoss

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Brand messaging often fails because companies position themselves as the hero, bury the customer's problem, and never make a clear ask. This Skill rewrites and scores marketing copy using the StoryBrand SB7 framework so customers understand the offer quickly. ## Core Features & Use Cases - SB7 Messaging Framework: Structures copy around character, problem, guide, plan, call to action, failure stakes, and success outcomes. - 10-Point Messaging Score: Grades any homepage, landing page, or email against a quick diagnostic and lists the specific changes needed to reach 10/10. - One-Liner Generator: Builds a memorable positioning sentence using the Problem + Solution + Result formula, tested against the cocktail party test. - Use Case: Paste your homepage copy and ask for a StoryBrand review; you get a score, the missing SB7 elements, and rewritten headlines, CTAs, and a one-liner. ## Quick Start Ask the assistant to score your homepage headline and rewrite it using the StoryBrand framework with a clear one-liner.

Frequently Asked Questions about storybrand-messaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a StoryBrand one-liner for my business?▼

Use the formula: We help [character] who struggle with [problem] to [solution] so they can [result]. Test it with the cocktail party test—someone should be able to repeat it after hearing it once.

How do I apply the StoryBrand framework to my homepage?▼

State the customer's desire in the headline, place one direct CTA above the fold, add a brief stakes section, show three outcome-focused benefits, demonstrate empathy plus authority, present a three-step plan, and repeat the CTA down the page.

What is the difference between external, internal, and philosophical problems?▼

The external problem is the tangible issue, the internal problem is how it makes the customer feel, and the philosophical problem is why it is unjust. Customers buy solutions to internal problems, so messaging should name all three levels.

How is marketing copy scored with the StoryBrand diagnostic?▼

Copy earns one point per satisfied row across seven diagnostic questions plus up to three points for a one-liner passing the cocktail party test. Scores of 9-10 mean the customer is the hero with full stakes and a clear CTA; 5 or below indicates brand-as-hero or feature-led messaging.

When should I not use the StoryBrand framework?▼

Avoid it when messaging requires detailed technical specification rather than narrative persuasion, or when ethical constraints conflict with stakes-based urgency. Never label a paid action as free or manufacture false scarcity in calls to action.

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