switch-interview

Design and analyze switch interviews to uncover product-change motivations.

70|34|Updated Apr 7, 2026

Search Tags:#debrief #user-research #jtbd #churn-analysis #interview-guide #product-positioning #switch-interview

Ready to run

npx skills add https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty --skill switch-interview-productfculty-aipm

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: switch-interview
Source: https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/switch-interview
Command: npx skills add https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty --skill switch-interview-productfculty-aipm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product teams uncover the real reasons people change tools or workflows by providing a structured interview methodology and debrief framework that surfaces the job-to-be-done, the triggering struggling moment, and the four forces that drove the switch.

Core Features & Use Cases

Interview design: Create targeted switch interview guides for acquisition or churn research, including timeline questions and four-forces probes (push, pull, anxiety, habit).
Debrief analysis: Convert raw interview notes into a struggling-moment statement, a job statement, competitive-hire insights, and actionable implications for positioning, onboarding, and messaging.
Pattern synthesis: Aggregate multiple interviews into a pattern library to identify common triggers, pulls, anxieties, and habit barriers for product decision-making.

Quick Start

Ask the assistant to design a switch interview guide for recent users who churned to competitor X and produce a 12-question script plus a debrief template.

Frequently Asked Questions about switch-interview

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I conduct a switch interview to understand why users churn?▼

A switch interview uncovers why users churn by using a structured script with timeline questions and four-forces probes. This methodology surfaces the triggering struggling moment and the job-to-be-done that drove the product change.

What is the four-forces framework in user research interviews?▼

The four-forces framework in user research analyzes the push, pull, anxiety, and habit forces that influence a product switch. It helps product teams map competitive-hire insights during qualitative debrief synthesis.

How do I write a job statement from qualitative user interview notes?▼

To write a job statement from user interview notes, you convert raw debrief data into a struggling-moment statement and a job-to-be-done synthesis. This reveals actionable implications for product positioning and onboarding.

Can I use this switch interview methodology for both acquisition and churn research?▼

Yes, you can design switch interviews for both acquisition and churn research. The methodology creates targeted guides with timeline probes to identify triggering struggling moments for users entering or leaving your product.

What is the best way to aggregate multiple user interviews into a pattern library?▼

The best way to aggregate user interviews into a pattern library is to synthesize multiple debriefs to identify common triggers, pulls, anxieties, and habit barriers. This pattern synthesis directly informs product positioning and messaging decisions.