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target-audience

Official

JTBD-driven audience insights for brands

Marketing & Sales#branding#marketing#personas#JTBD#ICP#audience#segmentation
Authoranthril
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps brand teams generate defensible audience definitions by converting research inputs into JTBD-based segmentation, an ICP, and 2–3 persona cards, plus an anti-audience, so marketing and product decision-making is anchored in real customer jobs.

Core Features & Use Cases

  • JTBD-based segmentation to identify 2–4 distinct audience segments
  • ICP definition and 2–3 concrete persona cards with real-world context
  • Anti-audience statements to prevent mis-targeting and guide disqualification
  • Structured output ready for handoff to marketing, product, and growth teams

Quick Start

Provide your brand context and I will generate an audience document ready for activation.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: target-audience
Download link: https://github.com/anthril/official-claude-plugins/archive/main.zip#target-audience

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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