tester-campaign-testing

What problem does it solve?

Helps QA and operations teams confirm that Braze campaigns fire, deliver, and measure outcomes correctly so that messaging errors, delivery failures, and incorrect audience targeting are caught before and after launch.

Core Features & Use Cases

• Pre-launch test sends: Guidance for creating test user segments, seed groups, and sending channel-specific previews to verify rendering and tokens.
• Triggered and API campaign validation: Steps to fire test API calls or action-based triggers and inspect event payloads and message activity logs for delivery diagnostics.
• Analytics and post-launch checks: How to interpret campaign analytics, funnel reports, and retention metrics, and how to safely apply post-launch edits or duplicate campaigns to avoid data pollution.
• Use case: Run full validation for an API-triggered retention campaign by sending test API payloads to a test segment, verifying receipts in the message activity log, and reviewing funnel drop-off in analytics.

Quick Start

Ask the tester agent to validate campaign "Spring Promo" by sending test messages to an internal test segment, checking message activity logs for delivery or suppression errors, and summarizing funnel and retention metrics.