value-proposition

Articulate customer value propositions using a 6-part JTBD template.

Updated Apr 8, 2026

Search Tags:#messaging #value-proposition #product-strategy #jtbd #customer-segmentation #value-prop-template

Ready to run

npx skills add https://github.com/martiraste-lgtm/claude-skills --skill value-proposition-martiraste-lgtm

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: value-proposition
Source: https://github.com/martiraste-lgtm/claude-skills/tree/main/pm-product-strategy-value-proposition
Command: npx skills add https://github.com/martiraste-lgtm/claude-skills --skill value-proposition-martiraste-lgtm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps teams articulate customer value and differentiate a product by following a structured JTBD-based framework.

Core Features & Use Cases

6-part JTBD template (Who, Why, What Before, How, What After, Alternatives) to guide messaging.
Guidance to identify target segments, customer jobs, pains, gains, and competitive options.
Use cases across product strategy, marketing messaging, and positioning.

Quick Start

Create a complete value proposition for a defined product and target customer using the 6-part JTBD template.

Frequently Asked Questions about value-proposition

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write a value proposition using a JTBD framework?▼

Write a value proposition using a JTBD framework by applying a 6-part template covering Who, Why, What Before, How, What After, and Alternatives. This structure maps customer segments to product strategy and delivers ready-to-use messaging.

What is the best way to structure product messaging for a specific customer segment?▼

The best way to structure product messaging for a specific customer segment is using a 6-part JTBD template. It identifies customer jobs, pains, and gains to articulate differentiated positioning and compelling marketing messaging.

How does the JTBD value proposition template differentiate my product strategy?▼

The JTBD value proposition template differentiates product strategy by explicitly mapping alternatives and comparing the 'What Before' and 'What After' states. This highlights competitive advantages and clarifies customer pains and gains.

Can I use this value proposition template for marketing messaging and sales positioning?▼

Yes, you can use this value proposition template for marketing messaging and sales positioning. It delivers a ready-to-use output that articulates customer value across product strategy, marketing, and sales teams.

What do I need to define before creating a JTBD-based value proposition?▼

Before creating a JTBD-based value proposition, you need to define your target customer segments and understand their specific jobs-to-be-done. This prerequisite context guides the 6-part template to produce relevant product messaging.