working-backwards

Working backwards is a customer-centric product development methodology that defines new products by articulating customer problems and desired outcomes through internal press releases and FAQs before development begins.

To draft an internal press release, start by articulating the product vision and customer benefits. This approach forces clarity on customer needs and value proposition to ensure the feature solves a real problem before development.

The PR FAQ method helps achieve stakeholder alignment by creating a shared understanding of what is being built and why, using an internal press release and FAQ to articulate the product vision and address potential questions.

You should use working backwards for product ideation and evaluation before committing development resources. It prevents wasted effort on solutions without clear value by forcing clarity on customer needs and desired outcomes upfront.

Yes, you can use working backwards for any new product or feature definition. It is designed to help define products by starting with the customer, ensuring any new mobile app feature or service solves a real problem.