creative-strategy-skills
Paid social creative strategy, hooks, and ad concepts
All Skills in This Repository (8)
Pure Emerald Level Indicatorscreative-mechanics
Translate ad concepts into underlying named creative mechanics.
hook-voice-patterns
Organize hook templates by clusters with tactic and trigger metadata.
brand-intake
Collect brand seed data and compile a structured brand-context.md document.
hook-writing
Generate psychologically-driven hooks for ads and social content.
visual-formats
Identify visual ad formats for campaign concepts across funnel stages.
review-audit
Analyze positive customer reviews to extract ad-copy insights by product.
hook-tactics
Organize ad creative hooks by tactic with definitions and usage guidance.
creative-strategy-engine
Map Pain/Desire and Persona intersections to define messaging angles across five awareness stages.
Frequently Asked Questions
FAQPage SchemaHow to install Creative Strategy Skills?βΌ
Run `npx skills add motion-team/creative-strategy-skills --all -g -y` in your terminal to install all eight skills globally.
How to write better ad hooks?βΌ
The hook-writing skill generates psychologically driven opening lines based on your product, persona, and audience awareness stage, with 35+ proven tactics to choose from.
How to turn customer reviews into ad copy?βΌ
The review-audit skill mines positive reviews to extract pain points, buying triggers, objections, and exact customer phrases you can reuse in your ads.
Does it work with Claude Code and Cursor?βΌ
Yes. All skills follow the universal SKILL.md standard and run in Claude Code, Cursor, OpenClaw, and other compatible environments.
Do I need marketing experience to use it?βΌ
No. Just describe your brand or product in plain English and the skills guide you through intake, strategy mapping, and hook creation step by step.
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