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Auditing Apple Search Ads health involves evaluating campaign structure, bid performance, and MMP attribution to generate a structured health score. You can paste metrics or use ASA exports to identify performance gaps and receive actionable optimization recommendations.

An Apple Search Ads health score assesses campaign structure, bid health, creative sets, and budget pacing. It evaluates CPT, TTR, CVR, and CPP alignment with your goals, verifying MMP integration and SKAdNetwork configuration to produce prioritized findings.

Verifying MMP integration and SKAdNetwork configuration requires checking ATT implementation and post-install event tracking within your attribution data. The audit reviews this data to ensure accurate measurement and identify any gaps in your Apple Search Ads attribution setup.

Benchmarking Apple Search Ads KPIs compares your campaign metrics against category and country benchmarks to set target CPA or CPI goals. This analysis highlights areas where your CPT, TTR, and CVR fall below industry standards.

The ASA audit evaluates budget pacing by monitoring daily spend and pacing consistency across placements. It assesses coverage across Search Results, Search Tab, Today, and Product Pages to ensure your budget distribution aligns with performance targets.

Optimizing Apple Search Ads bidding architecture involves assessing CPT and CPP alignment with target goals, evaluating brand and competitor separation. The audit recommends CPP testing where applicable and provides concrete next steps to improve creative set performance.