What problem does it solve?
It solves the problem of wasting spend or missing growth by helping you review ad budget allocation and bidding strategies across platforms based on performance and readiness signals.
Core Features & Use Cases
- Cross-Platform Budget Allocation Review: applies a 70/20/10 split (proven / scaling / testing) using platform-specific sufficiency rules to determine how to distribute spend.
- Bidding Strategy Fit & Recommendations: selects appropriate bidding approaches per platform and funnel stage (e.g., maximize clicks vs conversions vs target CPA/ROAS), accounting for revenue tracking and learning phases.
- Scaling Readiness + Kill/Scale Lists: validates minimum data windows (e.g., spend/click thresholds and ≥14-day coverage) and applies the 3x Kill Rule and scaling thresholds to produce actionable scale and pause recommendations.
Quick Start
Use ads-budget when you need a budget and bidding plan that identifies which campaigns to kill or scale based on spend distribution, CPC/CPA/ROAS targets, and performance sufficiency.