What problem does it solve?
Meta Ads health assessment across Facebook, Instagram, and Threads can be complex and time-consuming without a structured audit. This Skill provides a comprehensive evaluation framework to identify gaps and optimization opportunities across Meta's delivery ecosystem, enabling data-driven optimization at scale.
Core Features & Use Cases
- 50-check audit spanning Pixel/CAPI health, creative diversity, entity-ID clustering, account structure, and ASC/AAC defaults for Sales/Leads/App.
- Includes Advantage+ assessment and creative-as-targeting scoring to quantify risk and opportunities.
- Generates a Meta Ads Health Score report with actionable quick wins and a prioritized roadmap for high-spend campaigns.
- Applies across Meta platforms (Facebook, Instagram, Threads) with context for Andromeda, GEM, and Lattice updates.
Quick Start
Run the 50-check Meta Ads health audit against your campaigns to produce the full health report.