apple-search-ads

Automate Apple Search Ads campaign management by using a CLI to configure API credentials, initialize a 4-campaign structure, route keywords, and generate performance reports across single or multi-app setups. The process relies on JWT-based authentication with automatic token refresh.

The Apple Search Ads four-campaign structure consists of Brand, Category, Competitor, and Discovery campaigns. It organizes ad spend and optimization consistently, allowing automatic keyword routing and promotions from Discovery to exact campaigns.

Set up Apple Search Ads API credentials by configuring JWT-based authentication within the CLI environment. The system implements robust error handling, automatic token refresh, pagination, and retry logic to ensure reliable API interactions.

Generate comprehensive performance reports for Apple Search Ads at the campaign, ad group, and keyword levels. The CLI automates data retrieval across the four-campaign structure to monitor ad spend and optimization.

Handle Apple Search Ads API token expiration and pagination errors through built-in robust error handling. The CLI automatically manages token refresh, pagination, and retry logic to maintain reliable API interactions.

Route keywords and set up negative keywords in Apple Search Ads automatically via the CLI. It promotes keywords from Discovery to exact campaigns and manages routing across the Brand, Category, Competitor, and Discovery campaign structure.