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aso

Audits App Store and Google Play listings and produces scored optimization reports.

3|Updated Nov 8, 2014
Search Tags:#app store optimization#conversion rate#app store#aso#keyword optimization#google play#listing audit
One-click install
npx skills add https://github.com/mintuz/.dotfiles --skill aso-mintuz
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: aso
Source: https://github.com/mintuz/.dotfiles/tree/main/agents/.agents/skills/aso
Command: npx skills add https://github.com/mintuz/.dotfiles --skill aso-mintuz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? App developers and marketers struggle to know why their app store listings underperform. This Skill audits an App Store or Google Play listing against ASO best practices, scores it across six weighted dimensions, and delivers a prioritized action plan with specific fixes. ## Core Features & Use Cases - Listing Fetch & Scoring: Detects the store from a URL, extracts title, subtitle, description, screenshots, ratings, and metadata, then scores six dimensions (Title & Subtitle 20%, Description 15%, Visual Assets 25%, Ratings & Reviews 20%, Metadata & Freshness 10%, Conversion Signals 10%) into a weighted score out of 100. - Brand Maturity Adjustment: Classifies apps as Dominant, Established, or Challenger so household names like Instagram are not penalized for deliberate brand-first choices. - Competitor Comparison & Report: Scores up to 3 competitor listings side-by-side, identifies keyword gaps, and outputs a structured report with a scorecard, top 3 quick wins, keyword suggestions, and a prioritized action plan. - Use Case: Paste your Google Play URL and ask for an audit; the Skill flags a 2.8 rating, an 8-month-old description with no keyword strategy, and gives exact character-counted rewrite recommendations. ## Quick Start Ask the assistant to audit your app listing by sharing its App Store or Google Play URL and requesting an ASO audit with prioritized fixes.

Frequently Asked Questions about aso

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my App Store or Google Play listing?▼

Share your App Store or Google Play URL and request an ASO audit. The Skill fetches the listing, extracts fields like title, subtitle, description, screenshots, and ratings, then scores six weighted dimensions and returns a prioritized action plan.

What is the difference between Apple and Google Play keyword optimization?▼

Apple indexes the title, subtitle, and a hidden 100-byte keyword field, but not the long description. Google Play indexes the title, short description, and full 4,000-character description, targeting 2-3% natural keyword density with no hidden keyword field.

How many screenshots should an app store listing have?▼

Apple allows up to 10 screenshots per device with the first 3 visible in search, while Google Play allows a maximum of 8. The audit flags fewer than 5 screenshots, since 90% of users never scroll past the third screenshot.

Does a brand-only app title hurt ASO for well-known apps?▼

For Dominant-tier apps like Instagram or Uber, brand-only titles are valid because users search by brand name. The Skill classifies brand maturity before scoring, so household names are not penalized for deliberate brand-first choices.

What ASO data cannot be measured without paid tools?▼

Exact keyword search volume, historical ranking positions, download estimates, Apple's hidden keyword field contents, and install conversion rates require paid tools like AppTweak, Sensor Tower, or MobileAction. The audit notes these limitations in every report.

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