launch-strategy

Plan and optimize product launches across multiple channels with the ORB framework.

Updated Feb 23, 2026

Search Tags:#go-to-market #launch #waitlist #marketing-strategy #product-launch #product-hunt #beta-launch

Ready to run

npx skills add https://github.com/cristian473/ps-landing-2 --skill launch-strategy-cristian473

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/cristian473/ps-landing-2/tree/main/.agents/skills/launch-strategy
Command: npx skills add https://github.com/cristian473/ps-landing-2 --skill launch-strategy-cristian473

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan and optimize product launches across multiple channels to build momentum.

Core Features & Use Cases

ORB framework to structure launches across Owned, Rented, and Borrowed channels, maximizing reach while preserving control.
Five-Phase Launch approach (Internal, Alpha, Beta, Early Access, Full Launch) with concrete actions and success metrics.
Post-launch momentum tactics including ongoing updates, engagement, and a Product Hunt prep plan.

Quick Start

Develop a phased launch plan for a new feature within 6 weeks, including owned, rented, and borrowed channels and a Product Hunt strategy.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is a phased product launch strategy for SaaS?▼

A phased product launch strategy structures a SaaS rollout across Internal, Alpha, Beta, Early Access, and Full Launch stages. It applies the ORB framework across Owned, Rented, and Borrowed channels to maximize reach while preserving control over momentum.

How do I plan a go-to-market campaign using the ORB framework?▼

To plan a go-to-market campaign using the ORB framework, you structure promotional efforts across Owned, Rented, and Borrowed channels. This maximizes audience reach while preserving control over your messaging and launch momentum.

How do I prepare a Product Hunt launch for my beta release?▼

To prepare a Product Hunt launch for your beta release, you follow a dedicated prep plan alongside the Five-Phase Launch approach. This integrates post-launch momentum tactics including ongoing updates and community engagement to sustain visibility.

Can I use this launch strategy for waitlist and early access programs?▼

Yes, you can use this launch strategy for waitlist and early access programs. The Five-Phase Launch approach explicitly includes concrete actions and success metrics for managing beta programs, waitlists, and early access rollouts.

What is the best way to maintain momentum after a full product launch?▼

The best way to maintain momentum after a full product launch is to apply post-launch momentum tactics. These include driving ongoing updates, sustaining audience engagement, and executing targeted strategies across your established channels.

Do I need a launch checklist for a multi-channel feature announcement?▼

Yes, you need a launch checklist for a multi-channel feature announcement to enforce an end-to-end workflow. It ensures all tasks across the Five-Phase Launch plan and ORB framework channels are completed systematically.