What problem does it solve?
Paid ad creative is often built on guesswork, recycled ideas, or unverified claims, leading to wasted spend, policy rejections, and tests that cannot isolate what actually worked. This Skill grounds every creative concept in named evidence and structures each test around a single strategic variable.
Core Features & Use Cases
- Evidence-grounded concept cards: Produces three distinct ready_for_review concept cards, each with a hypothesis (audience × motivation × angle × format × one variable), a claim ledger, and unsupported claims flagged as needs_substantiation.
- Structured test briefs: Each card includes hook, primary message, CTA, destination, placement adaptation, visual/production brief, success metric, guardrail, attribution window, and failure condition.
- Creative fatigue diagnosis: Evaluates complete-window frequency, link CTR, CPM, and delivery context before recommending a refresh, and routes platform execution to Google Ads, Meta Ads, X Ads, or LinkedIn Ads skills.
- Use Case: A marketer notices rising CPMs on Meta. The Skill diagnoses fatigue from delivery data, then produces three differentiated refresh concepts tied to verified customer research, each testing one variable with clear success and failure criteria.
Quick Start
Use the paid-ads-creative skill to build three evidence-backed creative concepts and a test plan for my Meta prospecting campaign.
