What problem does it solve? Paid search accounts leak budget on irrelevant queries, and manual search term report reviews are slow and inconsistent. This Skill turns raw search query data into actionable optimizations: negative keyword architectures, intent classifications, and query sculpting strategies that reduce waste and amplify high-intent traffic. ## Core Features & Use Cases - Search Term Analysis at Scale: Mines search term reports with n-gram frequency analysis, query clustering, and pattern identification across thousands of queries. - Negative Keyword Architecture: Builds tiered negative lists (account, campaign, ad group level), detects keyword-negative conflicts, and resolves cross-campaign query overlap. - Intent Classification & Query Sculpting: Maps queries to buyer intent stages and directs traffic to the correct campaigns using match type and negative keyword combinations. - Use Case: Your CPA spiked after scaling broad match campaigns. Use this Skill to pull the live search term report, isolate high-CPC zero-conversion queries, deploy negatives, and surface new converting keywords in one audit. ## Quick Start Ask the agent to pull the latest search term report from your Google Ads account and identify the top sources of wasted spend with recommended negative keywords.
