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social-listening

Collect and analyze conversations, trends, and sentiment on Xiaohongshu.

363|65|Updated Jan 22, 2026
Search Tags:#sentiment analysis#competitor analysis#social listening#brand monitoring#audience insights#trend spotting
One-click install
npx skills add https://github.com/vivy-yi/xiaohongshu-skills --skill social-listening-vivy-yi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: social-listening
Source: https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E4%BA%92%E5%8A%A8%E8%BF%90%E8%90%A5/social-listening
Command: npx skills add https://github.com/vivy-yi/xiaohongshu-skills --skill social-listening-vivy-yi

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you proactively understand your audience, monitor your brand's reputation, track competitors, and identify emerging trends by systematically analyzing conversations on Xiaohongshu.

Core Features & Use Cases

  • Audience Understanding: Discover what your target audience is talking about, their needs, and pain points.
  • Brand Monitoring: Track brand mentions, sentiment, and manage online reputation.
  • Competitor Analysis: Analyze competitor strategies, content, and user feedback.
  • Trend Identification: Spot emerging topics, content formats, and market shifts.
  • Crisis Prevention: Detect potential issues early and respond proactively.
  • Use Case: A brand can use this skill to monitor discussions around a new product launch, identify common questions or concerns from users, and quickly address them to prevent negative sentiment from spreading.

Quick Start

Use the social-listening skill to analyze recent user feedback on our new product line.

Frequently Asked Questions about social-listening

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I track brand mentions and sentiment on Xiaohongshu?▼

Brand monitoring on Xiaohongshu involves systematically collecting brand mentions and analyzing user sentiment. This Skill helps track online reputation by defining listening goals and identifying keywords to manage your brand's perception.

What is the best way to analyze competitor strategies on Xiaohongshu?▼

Competitor analysis on Xiaohongshu requires tracking competitor content and user feedback. This Skill enables systematic collection of competitor conversations to analyze their strategies and identify market opportunities.

How do I spot emerging trends and audience pain points on Xiaohongshu?▼

Trend spotting on Xiaohongshu involves analyzing conversations to identify emerging topics and audience needs. This Skill helps discover what your target audience is talking about to proactively address their pain points.

Can I use social listening to prevent reputation crises during a product launch?▼

Social listening helps prevent crises during a Xiaohongshu product launch by monitoring user feedback. This Skill detects common user concerns early, allowing you to respond proactively before negative sentiment spreads.

Does social listening work for continuous market intelligence on Xiaohongshu?▼

Social listening supports continuous market intelligence on Xiaohongshu by implementing a feedback loop. This Skill enables systematic collection of conversations for ongoing strategic decision-making and audience engagement.

What steps are needed to set up social listening for Xiaohongshu conversations?▼

Setting up social listening on Xiaohongshu requires defining listening goals and selecting tools. This Skill guides you through identifying keywords and implementing a continuous feedback loop to analyze trends and opportunities.

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